Sunday, March 6, 2011

OCTAVIANs start working on Real World Projects under OBAG (OCTAVE Business Advisory group) program

OCTAVE has started the implementation of the 4th component of their PGP+MBA management education i.e. Real World Projects as a part of regular semester curriculum. More than 10 companies listed their projects for the program and eventually 7 projects were selected based on the student preferences. Rest of the projects and new projects may be executed in the next semester beginning 1st July 2011.

Companies which are participating in this semester include FIRE Arcor Infrastructure, V-Das Associates, Global Power Systems, Wasant Kutir Udyog (Shreeji Products), Shades Furnishing and HIFEM Informatics. The scope of projects is varied and includes Web marketing strategy, New products marketing launch, Advertising plan, Loyalty marketing and design of HR plan for hiring, training and retention of employees.

Each project has three parties actively engaged. They are:
•3-5 students selected as per their choices and priority number based on academic performance and attendance
•One of the founders and/or an industry experienced faculty as the mentor
•Owner of Business Partner (Local company) or an assigned senior manager with necessary authority

Under OBAG, students work primarily in the late afternoons and on Saturdays. Each team has a coordinator assigned and every member gets to do this role in rotation. Team members use Skype meetings and traditional methods for discussion among themselves and with their mentors. Each team is expected to regularly present the progress to the Business Partner thereby keeping them fully updated and involved. At the end of the project (end of semester) each team will submit two reports, one to the Business Partner and one to OCTAVE.

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